Our Story

Welcome to Rawest LA – where luxury streetwear meets the raw, unfiltered essence of Los Angeles. Our journey is not just about creating fashion; it’s about crafting an experience, a movement, and a community that resonates with the rawest, most authentic expressions of style.

The Visionary Behind Rawest LA

Hi, I'm JoJo, the founder of Rawest LA. My journey into the world of fashion and design has been anything but ordinary. Growing up in the vibrant and dynamic streets of Los Angeles, I was always inspired by the eclectic mix of cultures, styles, and artistic expressions that define this city. However, my passion for creativity didn't stop at just observing; I wanted to create, innovate, and bring something unique to the world of streetwear.

My path took a significant turn when I had the incredible opportunity to join a specialized program that taught me coding, graphic design, and other essential skills. This program was more than just an educational experience; it was a launchpad that equipped me with the technical expertise and creative confidence to bring my visions to life.

But the real game-changer came when I spent time at the prestigious Jimmy Iovine and Dr. Dre Academy at USC. Immersed in an environment that championed innovation and creativity, I was mentored by some of the brightest minds in the industry. This experience honed my skills, expanded my horizons, and solidified my resolve to create a brand that stood out in the crowded landscape of streetwear.

The Rawest Experience

At Rawest LA, we believe that fashion is more than just clothing – it’s a statement, an attitude, and a way of life. Our collections are meticulously crafted to reflect the raw, unapologetic spirit of Los Angeles. From bold designs to luxurious fabrics, every piece is a testament to our commitment to quality, authenticity, and innovation.

We are dedicated to bringing out the rawest experience possible for each and every customer. This means not only providing cutting-edge fashion but also fostering a community where individuality and creativity are celebrated. Our community initiatives, such as Rawest OC for Orange County and Rawest IE for the Inland Empire, are designed to connect like-minded individuals who share a passion for authentic streetwear and the unique culture of their regions.

Join the Movement

Rawest LA is more than a brand – it’s a movement that invites you to embrace your rawest self. Whether you’re wearing our latest drops or engaging with our vibrant community, you are part of a story that is constantly evolving and pushing the boundaries of fashion.

Thank you for being a part of our journey. Welcome to Rawest LA, where the rawest experiences and the most luxurious streetwear collide.